Beauty on YouTube 2015

Beauty as you know it is CHANGING.

Beauty on YouTube 2015 presents the latest YouTube beauty trends and findings extracted from Pixability’s YouTube software.

Pixability’s new study analyzes the YouTube practices of 215 beauty brands and 182,621 independent YouTube beauty creators who create YouTube videos focused on makeup, skincare, hair, nails, and perfume.

What's new:

• The quantity and variety of beauty content available on YouTube.
• The changing composition of the audience watching beauty content.
• The amount of advertising dollarsbeing invested in YouTube.
• The shifting rankings of specific beauty creators according to reach and influence.

“The beauty space on YouTube is massive and constantly evolving, and having a solid understanding of our audience and the influential beauty creator community is critical to our digital strategy.”

–Andrea Barton, Global Social Community Manager, Bobbi Brown Cosmetics